$28Min30Days
The most successful crowdfunding campaign to date for years after launch. It started with a video we made, a wild idea, and about $50,000 worth of Apple computers we returned a week later.
Make Believers Out of Skeptics
Glowforge had built something genuinely new. A laser printer that could make almost anything, designed for people who'd never touched a laser in their lives. The challenge wasn't the product. It was making a video that could turn curiosity into high ticket pre-orders from people who didn't know the category existed — let alone that they wanted one.
Belief Before Existence
We knew the audience from the start, but we didn't guess at how they'd connect with Glowforge's novel offer—we tested it. The campaign was built around one keystone concept to grab attention fast, plus dozens of variant versions to see what actually held that attention through conversion. The final result wasn't just a great-looking video. It was one the audience had already approved
What We Built
Glowforge had the product. We built the story, the video, and the campaign system that made the world believe in it before it shipped.
Full campaign video strategy built to turn skeptics into pre-order customers.
The hero film that introduced Glowforge to the world and drove $28M in 30 days.
Hundreds of hours of iteration to find the story that made a new category feel inevitable.
Every edit tested against real audiences before a dollar was spent on distribution.
A connected launch system built around the video to maximize day-one momentum.
Supporting assets that fueled a peer referral system responsible for 30% of total sales.
WE'RE EASY TO REACH
We love a good challenge and a good story — and we never hold back an idea. Tell us what's on your mind.