IDEAS BUILT TO SHOW UP IN THE REAL WORLD
Make the placement part of the idea.
INSIDE THE EXPERIENCE
The idea has to work at the scale of the street.
We design campaign worlds that read instantly, reward a closer look, and extend naturally into physical space.
OUR OOH PROCESS
One campaign idea, designed for physical impact.
Distill
We find the visual and verbal idea that reads in a glance.
Scale
Composition, typography, and detail are tested for real-world viewing distances.
Extend
The system adapts across placements without losing recognition.
Produce
Final artwork and experiential assets are finished for each environment.
SELECTED OOH & EXPERIENTIAL
Campaigns made to own physical space.
Aescape
Honor the Human Form
OOH · Brand campaign
Gaian
OOH Print Campaign
OOH · Print campaignTalkhouse Encore
Born in a Bar
Brand world · OOH · ExperientialWhat we can build together
The scope is shaped around the assignment, not a fixed package.
Simple, ownable ideas that can hold attention at public scale and extend across channels.
Creative shaped around viewing distance, dwell time, movement, location, format, and context.
Film, animation, photography, and graphic systems composed for outdoor and digital canvases.
Audience journeys, content moments, capture opportunities, and useful connections to the wider campaign.
Asset planning, specifications, versioning, finishing, and coordination across placements and partners.
Social, film, photography, behind-the-scenes, and launch content that carries the physical moment further.
The environment is a creative input
A successful placement is not simply a smaller campaign image enlarged. The surrounding architecture, traffic pattern, light, viewing angle, screen behavior, and audience mindset all affect what can be understood. We use those constraints to simplify the message and find ideas that belong in the space.
From Times Square takeovers to focused activations
Mikhail’s existing positioning spans product photography through Times Square takeovers. The common thread is a campaign system capable of changing scale while keeping its point of view. A large public moment should feel connected to the film, photography, social, and launch materials around it.
Designing for a glance and a second look
The first layer needs immediate recognition: a strong image, motion behavior, line, demonstration, or visual surprise. The second layer can reward attention with detail, interaction, sequence, or a connection to the location. We decide which job each placement can realistically perform.
Make the moment travel
Experiential work reaches the people who are present and the larger audience who encounters it through coverage. We plan camera positions, capture moments, social formats, behind-the-scenes access, and supporting assets early so documentation feels like part of the creative rather than an afterthought.
A practical path from concept to delivery
Public-facing work involves partners, technical specifications, approvals, and fixed dates. We develop ideas with those realities in view, then coordinate the creative assets and versioning required to deliver a consistent campaign across formats.
WE'RE EASY TO REACH
We love a good challenge and a good story — and we never hold back an idea. Tell us what's on your mind.