Talkhouse had been through multiple agencies in five years. The story was already there — the kind of brand lore you'd normally have to invent. We excavated it, distilled it to its core, and made that the foundation everything else could build from.
When Talkhouse Encore launched a canned cocktail brand to bottle the feeling of the legendary dive bar The Stephen Talkhouse, multiple agencies gave them multiple answers. With every new perspective, the audience grew larger until it wasn't much of an audience at all. After five years, the brand needed a center: a single truth to stand on.
The answer was hiding in the name. An encore isn't just more time — it's a collective decision. A room choosing together to keep going. We built the entire brand voice, visual system, and campaign around that single idea: high-low in everything, premium without pretense, and always, always one more.
Talkhouse Encore had the history, the legend, and the story. They just had no single way to show it. We found the truth and built everything from there.
A single strategic foundation built to unify every expression of the Encore brand.
The tone, language, and personality that makes Encore sound like itself everywhere.
System A complete design language rooted in the bar that started it all.
The definitive document that makes every future creative decision obvious.
The Play Forever campaign built around the core truth of the brand.
Clear market positioning that separates Encore from luxury and cheap seltzers alike.
We love a good challenge and a good story — and we never hold back an idea. Tell us what's on your mind.