MAKE THE NEW THING FEEL INEVITABLE
Turn a new product into a story people understand and want.
INSIDE THE LAUNCH
Make the product clear. Make the reason to care immediate.
Launch work connects product truth, visual demonstration, and an emotional promise across every channel.
OUR LAUNCH PROCESS
From product truth to a campaign built to convert.
Find the hook
We isolate the product truth people understand in seconds.
Prove it visually
Demonstration, design, and storytelling make the benefit tangible.
Build the system
Hero film, stills, cutdowns, and channel assets are designed together.
Launch everywhere
Every deliverable is shaped for the platform and moment where it will work.
SELECTED PRODUCT LAUNCHES
Products introduced with clarity and momentum.
Glowforge
Aura, Your Personal Craft Laser
Launch film · Product demonstrationGlowforge
Launch Campaign
Product launch · Campaign filmSony
Look at Everything
Launch campaign · FilmSpinn
Awake The Future
Product film · LaunchGAIAN
Introducing Moonwalker
Product launch · FilmSense
Home Energy Monitor
Product launch · FilmWhat we can build together
The scope is shaped around the assignment, not a fixed package.
Audience insight, category context, value proposition, and the clearest reason to care now.
A structured path from attention and understanding to proof, desire, and action.
Product storytelling that makes the experience tangible and gives the launch a memorable center.
Use cases, features, comparisons, details, and proof designed to reduce uncertainty.
Product, lifestyle, founder, social, press, and campaign imagery built as one visual system.
Creative variants and learning loops that help identify stronger ways to earn attention and explain value.
Launching what audiences do not already understand
Frontier products cannot lean on familiar category shorthand. The campaign has to introduce the problem, make the new behavior understandable, and show why this particular solution deserves trust. We map those questions before production so every asset has a clear role in the decision.
A campaign, not just a launch video
The hero film matters, but audiences also need demonstrations, founder credibility, product details, answers to objections, social proof, and repeated reasons to return. We develop the larger content system around the journey from first impression to confident action.
Creative designed to learn
New offers involve assumptions. Rather than treating the first creative idea as untouchable, we identify the variables that matter—opening, message order, demonstration, proof, offer framing, and call to action—and create practical ways to compare them. Testing should sharpen the story, not fragment the brand.
Glowforge: a launch case study
For Glowforge, the assignment was to convert people unfamiliar with the category into high-ticket pre-orders. The published case study reports $28 million in presale revenue in 30 days, a six-times higher conversion rate, and 30 percent of sales driven by referral. Those are Glowforge campaign results, not a guarantee for future launches, but they show the value of aligning product story and campaign execution.
Support before and after launch day
We can help shape positioning while the product and offer are still evolving, produce the launch campaign, and continue adapting the creative as questions and opportunities emerge. The goal is a launch system that can learn without losing its central story.
WE'RE EASY TO REACH
We love a good challenge and a good story — and we never hold back an idea. Tell us what's on your mind.